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FEDORA Ambassadors - Sixième Son
FEDORA Ambassadors Series
We are happy to announce our pro-bono partnership with Sixième Son, the global sonic branding agency, to create a distinct musical identity for our platform.
Our new sonic identity enhances our mission of supporting emerging artists by adding a new auditory dimension to our brand.
To explore this creative journey, we filmed an exclusive interview with Laurent Cochini, Global Managing Director, and Eva van Woerkom, International Client Director of Sixième Son. They shared insights on the process and the importance of sonic branding.
Watch the full interview [here].
Bringing Music to Brand Identity
Sixième Son crafts unique sound identities that help brands stand out and connect emotionally. “FEDORA helps artists’ work reach the stage and international audiences, just as we give brands a voice through music,” says Laurent Cochini. The composition captures the anticipation before stepping onto the stage, blending classical orchestration with modern elements to reflect FEDORA’s innovative spirit.
Listen to the new composition [here].
A Lasting Impact
This new sonic DNA will be heard across FEDORA’s digital platforms, social media, and live events, ensuring a cohesive brand presence. “We are thrilled to add a sonic identity to FEDORA’s brand, making our mission and actions even more accessible and impactful,” says Edilia Gänz, FEDORA’s Director.
About Sixième Son
Sixième Son is a global sonic branding agency that enhances brand value through distinctive, long-lasting sonic identities. Combining branding and music expertise, the team has crafted over 500 memorable, engaging, and consistent sonic ecosystems for brands worldwide. Through the partnership, Sixième Son has created FEDORA's unique tailor-made sonic identity, specially crafted with contrasting tones that embody the energy and commitment of FEDORA and its unwavering support for artists. It strikes a perfect balance between excellence and innovation.
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